By Dale Johnson, Owner
Integrity seems like a simple term to define and understand, yet in today's world it seems to be more and more a gray area.
Being a mid-baby boomer (born in 1955), I was raised to believe that everyone had a great level of integrity, especially the companies that produced our food. Every bit of information and advertisements put out by these organizations were true and factual, benefiting the consumers, and having our best interests in mind.
Through the years, I've come to realize that sometimes profit has clouded the integrity of a lot of good businesses, putting that profit ahead of producing a good, safe & healthy product. (Which sometimes costs a little more.)
I've read a lot about the cooking oil business the past several years and how changes have occurred which affect quality, safety and health benefits. Around 1980, industry learned how to hydrogenate cooking oils rapidly, which was touted as a great improvement. What they did was run hydrogen gas through a large upright vat of oil to stabilize it, and give it a much longer shelf life. What they failed to test was how it affected the quality of the oil during use.
The process ends up creating a very dangerous reaction when heating it, making unstable molecules, defined as free radicals, which then get into our food. Since the inception of this process, cancer, heart disease and diabetes have sky rocketed!
Also, a recent expose on CBS's "60 Minutes" told of how olive oil is being manipulated and changed without noting it on the label. They ran some tests proving that even some high grade, well-branded extra virgin olive oils contained little or no olive oil at all! Where's the integrity of that company? Even our own USDA is admitting that as much as 75% of the olive oil imported into the U.S. (and I'm thinking other oils as well) are being changed in some way and not being noted on the label.
"Journalist Tom Mueller, who has researched the industry, estimates that half the oil sold as extra-virgin in Italy and 75-80 percent of the oil sold in the U.S. does not meet the legal grades for extra-virgin oil."
- according to CBSnews.com
At Century Sun Oil, we strive to maintain the highest level of integrity. We work with farmers we know, to grow only the highest grade, high oleic, certified organic seeds. We then do 100% of the processing at our facility to ensure that what you are buying in our bottles is exactly what we have on our label - certified organic, high oleic, locally-produced sunflower oil. And nothing else! Integrity guaranteed in each and every bottle; it's how I was born and raised to do business.
Century Sun Oil Blog
Visit the Century Sun Oil Blog to learn more about high oleic sunflower oil, including recipes and other sunflower oil uses. Plus lots of information-packed articles!